Matter Communications is an agency that integrates public relations, social media, and digital marketing strategies to create effective campaigns.
As a public relations intern, I had the opportunity to work with one of the agency’s largest clients: CVS Extra Care. In addition to helping the team build media lists and conduct news scans, I helped the social media team draft copy. Below are a few examples of copy I wrote for Giving Tuesday (a global movement that inspires organizations and companies to donate to charity), Thanksgiving, and World AIDS day.
CVS Health
#GivingTuesday
Thanksgiving
#WorldAidsDay